Armaan Zeyad

I started in engineering and moved into leading product, staying hands-on with a lean team. Over seven months, I helped increase MRR by 100% through paywall testing, product testing, funnel improvements, and pricing optimization.

What I owned

I took experiments from hypothesis through implementation, deployment, analytics, and interpretation. I shipped changes using React Native, Node.js, and Firebase, and coordinated engineering, design, and testing.

What we tested

Flamingo often served an immediate occasion, like a date night. My interpretation was that users wanted to unlock the experience quickly. That shaped our tests of paywall formats, product demonstrations, trial messaging, and weekly pricing.

Hard versus dismissible paywall

>50% more trial starts

Product video on the paywall

>25% higher conversion

Video → reassurance → three-day trial

~20% more trial starts

Weekly pricing experiments

>25% higher lifetime value

These are separate experiment results. They do not add up to, or individually explain, the overall MRR increase.

What the growth didn’t solve

Reported day-30 product retention was below 1%. More trial starts did not, by themselves, establish better subscriber retention. A successful date-night session did not necessarily give people a reason to return.

My takeaway: the first experience after the paywall needed to deliver on its promise quickly. That was a product lesson, not a separately measured retention improvement.